Facebook is actually motivating some users to log off for once! The social media giant is paying some users to log off the app for a bit to determine social media’s impact on political attitudes and behaviors during this year’s election.
Instagram, which is owned by Facebook, has been sending the survey to some of its users, telling them if they opt in, they’ll be required to deactivate their Facebook or Instagram accounts for up to six weeks. Some will be required to take a survey before their accounts will be reactivated.
Facebook hopes that 400,000 will opt into the survey, which will be overseen by independent researchers not paid by the company. The Washington Post says users could be paid $120 for their social media sacrifice.