JAY-Z has appointed the first black executive producer for the 2021 Super Bowl Halftime Show. Jesse Collins will join Hammish Hamilton to produce the Pepsi Super Bowl LV Halftime Show.
The Emmy-nominated producer has worked on the 61st annual Grammy Awards, CBS’ John Lewis: Celebrating A Hero, the BET Awards, the BET Hip Hop Awards, and the Soul Train Awards.
“Jesse Collins is innovative, creative and one of the only executive producers that speak fluent ‘artist vision.’ He‘s a true artist,” said Jay-Z in a statement. “Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”
Collins called the opportunity “an honor to be a part of such an iconic show at such an important time in our history.”