JAY-Z is competing against his wife, Beyonce in the fitness equipment arena. Hip-Hop’s first family already has an investment in Peloton, with Beyonce’s catalog of music being added to the bike riding experience.
CLMBR is a pair of vertical climbing machines that, just like Peloton, is first to feature touch displays and on-demand classes with instructors.
The addition of Beyonce to Peloton really boosted Peloton’s stock and hopefully JAY-Z’s new investment will prove success for CLMBR. At the very least there will be some competition in the Carter household.