Travis Scott covers the 10th annual Forbes Magazine 30 Under 30.
The 28 year old is on track to make $100 million.
Travis made his money from business endeavors like a hard seltzer with AB InBev, the world’s largest brewer.
He also has partnerships with PlayStation, General Mills, McDonald’s and Fortnite.
The larger story here is that brands historically tell celebrities how to say their message. Travis and his team have gotten through to these brands that they have a clear, aesthetic messaging and strategy.