Rihanna and H.E.R. have stepped up to invest in a black female-owned business, Partake Foods. Forbes is reporting that Denise Woodard’s health-conscious brand was founded after the mother couldn’t find food for her daughter who suffers from food allergies.
Woodard left her corporate job at Coca-Cola to focus on Partake Foods full time. She delivered cookies and started a Kickstarter campaign and eventually received capital from several venture capital firms and JAY-Z.
Woodard’s first round of investments has closed at $4.8 million and her products can be found on Whole Foods and Target shelves nationwide.
“The demand for thoughtfully-made cookies, snacks, and treats is clear, and we are excited to continue to provide plant-based, safe, and crave-worthy foods to consumers,” says Woodard.