DONDA is coming back to Atlanta.
Kanye West is reportedly planning to host a second listening event at Mercedes-Benz Stadium on Thursday, Aug. 5, the eve of his album release.
According to TMZ, Ye and his production team have booked the venue for another DONDA album release. Stadium employees have been hired and plan to work it the same as last week.
But he doesn’t want to repeat himself. The Yeezy visionary is reportedly brainstorming ideas to make the second event different. CAA and Live Nation are also applying pressure because they don’t think it will be as easy to sell tickets if it’s a repeat of the first experience. Some possible ideas include a new stage design or musical arrangement.
During last week’s sold-out listening party, Ye debuted tracks featuring Lil Baby, Lil Durk, Pusha T, Travis Scott, and Roddy Ricch, as well as a surprise collaboration with JAY-Z. The DONDA livestream was a huge hit, breaking the Apple Music record with 3.3 million viewers. Kanye’s estranged wife Kim Kardashian was in attendance, along with their kids.
Kanye has been living at Mercedes-Benz Stadium while he finishes his long-awaited album, which has been delayed to Aug. 6. Earlier this week, he shared his modest living quarters inside the 71,000-seat stadium.
UPDATE: Def Jam and Live Nation have officially announced “The DONDA Album Release,” which will be held at Atlanta’s Mercedes-Benz Stadium on Thursday, Aug. 5 at 9 p.m. ET. Balenciaga designer Demna Gvasalia will oversee the creative direction. It’s unclear if the event will be live-streamed like the last one.
Tickets are priced between $30 and $75 and go on sale Monday, Aug. 2 at 10 a.m. ET.